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Earlier webmasters job was to submit a page or URL to search engines who in turn would extract the links on the page and find the word that was to be included in the index. The process starts with the page being analysed by the spider which downloads and saves it on the engine's server. Indexer the other program extracts variety of information about the page like the words it contains their location also the weight for any specific words and the well as links to other pages and it is placed in a scheduler from where it can accessed at a later date. SEO cannot be taken as blanket marketing for all the websites and there are other and Internet marketing strategies that can cater to a site specific needs based on the site operator's aim. Other successful internet marketing strategies will drive traffic and also create a resource area based on quality and provide solutions to technical issues of search engines.