Cool ppc search
The results of a research conducted in North America shows that billions of dollars are spent on search engine marketing in North America. Moreover, the percentage of search engine marketing is also increasing rapidly as compare to the previous years. The largest vendors which are providing search engine marketing includes Google Adwords, Microsoft adCentre and Yahoo search marketing. Therefore, we can say that search engine marketing is becoming the most important internet marketing tool and it is also overwhelming traditional advertising. Search engine marketing started in the late 90s because the number of websites increased in the mid to late 90s.