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A lot of the well deserved reputation of these cards are due to the breathtaking designs and heartwarming messages that manage to capture the imagination of a broad range of different audiences regardless of age and background. Bearing more similarities than differences with the traditional greeting cards of yore, the Blue Mountain card nevertheless takes the greeting card paradigm several steps into the present. Without taking away from its considerable merits, it is a little bit surprising that the Blue Mountain card are as popular as they are today. After all, there was a widely held belief that ecards were a short lived trend that would never last, and the continued viability of the Blue Mountain card therefore takes on an even deeper meaning. There is no doubt that the practice of giving ecards has captured the imagination of the global audience by storm, and the Blue Mountain card stands at the forefront of this phenomenon.